Defining your blog’s purpose and goals

May 7, 2008 | 1 Comment

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Last week, I wrote a post entitled “Five ways to improve your blog right now,” which described simple things you can do in fifteen minutes to make your blog significantly better. It’s my post popular post to date, and elicited this comment from Zowoco:

“I think your advice here leads us back to the six million dollar question: ‘what exactly am I trying achieve through this blog?

And that is worth asking every day. Because your focus shifts, and the reason your blog exists now is most likely quite different to your reason a year ago.

What are you hoping to provide your reader? And what do you want them to do? I blog therefore I am.”

That’s an excellent question; one that every blogger must consider (and re-consider at regular intervals). In this post, I’ll describe exactly why — and how — you should define your blog’s purpose and goals.

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