Blogger weekend project: Pimp your RSS feed

May 3, 2008 | 2 Comments

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It’s Saturday! Take a break from posting and complete a hands-on project that will improve your blog. This week’s project is pimp your RSS feed.

RSS stands for “really simple syndication” (or “real simple syndication,” depending on who you ask). Think of it like your newspaper subscription. Every day, the paper boy brings the newspaper, with all of its articles, to your door. You needn’t request the paper, it shows up because you have a subscription.

Similarly, your blog’s RSS feed (the paper boy) delivers your posts (the newspaper articles) to the readers who have subscribed to your feed.

When I was a paper boy, I loved Tuesdays because the papers were thin and light. However, Sundays were a different story, as the papers were crammed with all sorts of extras. More work for me, sure, but added value to the readers who enjoyed the coupons, flyers, weekend magazines, etc.

A plain vanilla RSS feed is fine, but with a minimum of effort you can add value that your readers will appreciate and encourage them to click through to your site. Best of all , the “paper boy” doesn’t care how “heavy” your feed is, he won’t toss it onto the roof and the rain won’t render it useless pulp.

Put on your tool belt, get out the slide rule and roll up your sleeves. It’s time to pimp your feed.

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